Hugo - Adding inline AdSense adverts

I’ve started adding a few adverts into my pages. Something I wanted to be able to achieve was adverts that appear inline in the document – a sort of mid-article ad break.

Hugo already has the concept of content summaries marked with the <!--​more​--> marker, but I wanted a bit more control: I might want the advert in a different place to the content summary split, or I might want more than one advert break.

To support this, I decided to add my own marker: <!--​advert​-->

On its own, since it’s just a comment, that won’t do anything. What we need to do is replace that text with the contents of a partial. Son in your main page processor, look for something that pulls in the main content via the following:

{{ .Content }}

…and replace it with the following:

{{ replace .Content "<!--advert-->" (partial "advert-inline.html" .) | safeHTML }}

That will replace the comment with the contents of a partial… but we haven’t defined that partial yet. Son in your layouts/partials folder, create a file called advert-inline.html. In it, put your AdSense (or other advertiser) code inside a <div> tag:

<div class="advert-inline">
    <script async src=""></script>
    <ins class="adsbygoogle"
        style="display:block; text-align:center;"
        (adsbygoogle = window.adsbygoogle || []).push({});

Your IDs will be different to mine, of course.

I put my advert code inside a <div> so I could style it: I put some vertical space around it, and add dotted lines just to make it a bit clearer that it isn’t part of the article itself:

.advert-inline {
  margin: 6rem 0 4rem 0;
  padding: 1rem 0 1rem;
  border-top: dotted 4px #ddd;
  border-bottom: dotted 4px #ddd;

(That CSS will go in your “custom” CSS file – which is theme-dependent).

The inline adverts then look like the following:


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